A recent article in the Outlook by Arpita Basu explores the recent boom in ‘fest phenomenon’ that has gripped the Indian cultural scene. May it be the recently concluded Lit Fest or the Art Fair, or the NSD Theatre Fest or the Khajuraho Dance Festival, fests are the new talk of tinsel town. While there are mixed reactions to such endeavors, critiquing commercial prioritization over promotion of art and culture, it has to be admitted that these events are drawing more people every year. Here’s the article, which quotes our Managing Director, Pramod Kumar KG.