Client: Amrapali Jewels, Jaipur
2013 – Present
Amrapali Jewels was founded in 1978 by Mr. Rajiv Arora and Mr. Rajesh Ajmera. The brand encapsulates the vibrant culture and rich heritage of India. With the goal of reviving and re introducing India’s traditional jewellery on a global scale, the founders began their journey in the most remote and rural parts of India. Over the years they have acquainted their clients to traditional and rare Indian jewellery. They have presented contemporary versions of these forms while keeping it true to its original roots.
Eka was asked to plan and implement the digitized documentation of the unique collection of daily wear silver jewellery, collected by the founders of Amrapali over the past several decades. We are now engaged in developing a museum to showcase what is one of the finest collections of rural and tribal traditional jewellery in India, scheduled to open in 2016.