STRATEGY PLANNING
Branding
Along with archiving, acquisitions, conservation, exhibitions, curatorial and research, Eka also offers its expertise in branding.
Branding is not an afterthought but is integrated from the beginning through the rest of the process – a core essential for collections, exhibitions and museums.
Although branding activities enable your offerings to become known and loved by a widening community, and encourage their involvement with and support for your organisation, the process and expertise needed are more specialised than merely creating a distinct identity with design and collaterals and then promoting the relevant information through multiple media channels.
We help you identify your audience and develop programmes, activities, displays and materials that encourage your audience to come back for more – in person or virtually. Creating the right resonance with an audience for a specialised interest category like a collection, an exhibition or museums is crucial.
Eka understands that branding is not merely a limited-time promotional activity for institutional collections and special interest museums, but something that has to be sustained through social media activities, live events and even merchandising to keep the perception of museums and legacy collections relevant for an ever-renewing audience.
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